Work History

Online Production Manager

The Exploratorium

July 2009 to Present
San Francisco
The Exploratorium is a not-for-profit museum dedicated to the public understanding of science, art, and human perception.
  • Part of the leadership team working to identify and prioritize the web team’s key strategic opportunities in the areas of workflow, innovation, communication, and strategic planning.
  • Creating wireframe iterations (along with specification documents) as requirements emerge in multi-disciplinary teams; Responsible for entire lifecycle of web products.
  • Managing a staff of 7 multimedia specialists through definition, creative ideation and web development phases of a release.
  • Continuously researching web development and design best practices and emerging technologies and using to evolve techniques to improve user experience and web design and development processes.
  • Contributing to the concept, design and development of new features and projects.
  • Defining requirements and audience profiles as a point of departure for interaction design. Gathering initial product ideas, stories and use-cases to craft initial recommendations.
Accomplishments
  • Key contributor to re-architecting the Exploratorium Public Website, refining the process for ongoing releases.
  • Created development roadmap for release of website redesign and established system to measure our progress.
  • Mentoring the creative process; championing ideation and rapid prototyping as key milestones in the web development lifecycle.

Senior Interactive Producer

McCann Worldgroup

October 2007 to March 2009
San Francisco
McCann Worldgroup/MRM is full-service advertising agency, providing interactive, print and broadcast solutions, at the time, for clients such as Microsoft, HP and Nortel.
  • Managed large-scale, consumer-facing websites within tight deadlines.
  • Defined scope, work effort and production schedules by interfacing with stakeholders, web developers, designers, UX designers and copywriters.
  • Integrated deliverables from UX recommendations, interactive design, video and copy to support web development process.
  • Managed stakeholder expectations and maintained key communications channels through continuous tracking of all assigned web projects.
  • Created project budget and timeline; tracked variance from the project bid, scope, or timetable and managed proactively to correct variances.
  • Held deep understanding of strategy for monitoring campaign performance and technical implementation to ensure accurate metrics.
Accomplishments

Lead innovation in workflows, which became necessary when new business was acquired that introduced undefined technical and production constraints.

Senior Project Manager

Entercomm Interactive

Dec 2006 to Sep 2007
San Francisco
Entercomm Interactive was an interactive agency providing web development, maintenance and specializing in custom content management system solutions for small businesses.
  • Defined team production pathways for Flash applications, websites, software and content management systems.
  • Developed high-level content strategy, site maps and information architecture for small to medium websites.

Media Technology Supervisor

Pearson Education

Feb 2005 to Nov 2006
San Francisco
Pearson Benjamin Cummings/Addison Wesley is a publishing division of Pearson Education that publishes college physics, chemistry, biology and human anatomy textbooks.
  • Content strategy, project management and technical advising for all instructor resource multimedia products that were produced across multiple business groups. Standardized the production process that was used across multiple vendors.
  • Analyzed internal stakeholder needs, end-user requirements and technical requirements of third-party vendors to define a vision for v2.0 of instructor’s multimedia product and its corresponding production application.
  • Directed Quality Assurance efforts, vetted bugs and thoroughly investigated technical issues.
  • Implemented and documented production processes and standard product features resulting in contained costs and consistent product features across multiple business units and multiple outsourced development teams.
  • Authored documents for consumption by developers and managers: software functional specifications; best practices; pricing guidelines for small, medium and large-scale projects.
  • Educated internal and external team members on production and product standards, phases of development, and set expectations for product review through each phase.
  • Defining and documenting roles and responsibilities of cross-functional teams.
  • Collaborated with VP of Media during software development functioning as a key contributor to wireframes, UI design and software development.
Accomplishments

Defined content strategy and information architecture tools used across the company that communicated content needs for internal clients (editors). These tools defined the development specifications for external vendors across multiple iterations of the browser-based product.

Worked closely with marketing and business development to determine high-level product goals and feature prioritization based on market needs. Defined technical specifications for the back-end CMS resulting in a product and a tool that was flexible and scalable.

Graphic Designer

Freelancer

Oct 2001 to Dec 2004
San Francisco
Graphic design and publishing services for print and web publications.

Berkeley Capital Management

Jan 2000 to Sep 2001
San Francisco
Berkeley Capital Management is a SEC registered money management firm.

Designed and published marketing collateral including the website and print pieces.
Accomplishments

Designed, built and integrated content from print/presentation marketing materials for the website.

Established an in house process for producing marketing collateral resulting in the reduction of departmental costs by over $20,000 a year.

Designed the look and feel of a data-enabled quarterly report resulting in a financial advising product for sister company Pacific Advisors.

Webmaster

California Newsreel

Oct 1998 to Oct 1999
San Francisco
California Newsreel is non-profit that distributes social change film/video to educational institutions and film festivals.
  • Coordinated marketing promotions for a small non-profit film and video distributor.
  • Maintained www.newsreel.org the catalog for over 100 video and film titles.
  • Promoted website to search engines resulting in increased traffic to the site.
Accomplishments

Produced website redesign: coded HTML; optimized images for web; quality assurance; release management